Blog

Earlier this month TripAdvisor released figures for a survey of over 100,000 respondents of an online review, which gives incredible insight into the importance of reviews to the online booking ecosystem.

Of all respondents, 85% agreed that online review sites have a positive impact on service standards. The impact of online reviews on businesses can be potentially devastating, and such impact can be seen in the recent #chavgate social media storm which quickly went viral for a Manchester based restaurant.

At the start of this month, Haverhill GP introduced its new online booking system in order to increase its efficiency and to try and reduce the number of patients failing to show.

The number of missed appointments was as high as 350 in a single month, and its main cause was the 4 month waiting list. With the power of online booking, this advanced booking waiting list was instantly reduced to just 5 working days! New appointments are also released each day, and are bookable online.

Based on recent research, Hootvox is recommending mobile friendly booking systems. Up to 84% of their reviewers claim to have had a poor mobile booking experience and are becoming more vocal online and offline, with 20% of users using a competitor instead and 13% of users quitting the brand altogether.

Now the launch of Bookability.io is looming, we're getting some of our giveaways ready.

Starting with the t-shirts, we've compared samples of various t-shirt manufacturers and have decided on Continental Clothing as the supplier of choice.

Things are moving fast, and we're nearing completion of the API and custom data store. This will allow you to store custom attributes with any object, whether it's a booking, event or resource. The API documentation is ready and will be going live at the end of the week.